My Project
Brand Endorsement Promotion
Project Category
Campaign
Project Involvement
Social Media Marketing & Management, Content Creation, PR, Marketing Strategy, CRM, Email Marketing, Marketing Research
About the Project
This endorsement campaign was a collaboration between international luxury brand Jimmy Choo and Chinese actress/singer Victoria Song.
My Role
As part of the marketing and PR team at Yuekai Entertainment, I supported the coordination and execution of this brand partnership. My focus was on crafting a unified promotional narrative and ensuring seamless collaboration between the artist and brand teams.
What I Did
- Contributed to content strategy and campaign timeline planning for social rollout
- Coordinated with Jimmy Choo’s PR and production teams on visual materials and brand messaging
- Wrote press releases, branded copy, and artist launch materials
- Drafted and reviewed social media copy and post formats across platforms
- Managed artist-side communication, ensuring alignment on image usage, captions, and scheduling
- Monitored public response and engagement metrics, offering feedback for real-time optimizationDesigned flyers and invitations for the program
- Generated trending posts and guided fanbase engagement to support campaign visibilityPromoted local deals and gift ideas for holidays such as Valentine’s Day