My Project
Shop Hop
Project Category
Shopping Festival
Project Involvement
Campaign Planning, Design, Content Creation, Marketing Strategy, Marketing Research
About the Project
Shop Hop is a seasonal passport-style event organized by the Tri-Cities Chamber of Commerce as part of the Shop Local Port Moody initiative. The goal is to encourage residents to explore local businesses by collecting stickers at participating shops, building stronger community connections while supporting small businesses.
My Role
I actively participated in the event’s campaign planning, content creation, and local business engagement. I supported digital marketing efforts and helped design engagement tools.
What I Did
- Drafted the event proposal, including timeline, promotional tactics, and material planning
- Participated in event planning meetings, helped shape the campaign concept, and developed marketing ideas based on committee feedback
- Designed event materials aligned with the campaign theme
- Compiled and maintained the business participation list